Apollo Group, University of Phoenix's former parent company, spent between $376 million and $655 million per year on advertising and marketing, which includes the University of Phoenix brand. Much of this advertising is Internet advertising.
The university paid $154.5 million for 20-year naming rights for advertising purposes of the University of Phoenix Stadium in Glendale, Arizona, a municipal sports arena, home of the NFL's Arizona Cardinals, and the site of the NCAA's Fiesta Bowl. The university does not participate in intercollegiate sports.
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